Berner's Cookies and trend-setting marijuana company Gumbo announced a partnership that brings a new cultivar to all Cookies and Lemonnade locations across California.
Madison Square Gumbo cultivar, a hybrid of Cookies & Cream x Secret Weapon represents the first of many anticipated collaborations between Cookies and Gumbo.
“I’m proud to finally be launching Gumbo on the rec market,” said Berner, co-founder and CEO of Cookies.
“I remember seeing Gumbo everywhere—it reminded me of how I popped Cookies off. When I met Luka and his wife, I loved that they were so dedicated to doing this right. Even more attractive than the brand presence or them being such cool people was the purpose behind the brand. We need to keep people from the game, in the game,” Berner added.
Gumbo’s co-founders, Karim “Luka Brazi” Butler and Alexis Major built their brand, one of the first Black-owned weed companies in New York, to nurture community-based wealth through creativity and culture and to help people to achieve a sense of ease and wellness through top-tier cultivars and the power of the cannabis plant.
“Uniting Cookies and Gumbo just made sense—we all share the same values when it comes to helping others, producing quality products, and expanding our footprint, while still keeping it true to the culture,” Major said.
Signature strains such as Jambalaya and Ghoulies, which received endorsements from musicians like Meek Mill, Migos, Dave East and Fabolous will be the future of Gumbo’s launches.
Additionally, “as part of the Cookies family, Gumbo joins renowned brands Lemonnade, Run The Jewels, Collins Ave, Powerzzzup, Grandiflora, and Minntz,” according to the press release.
“Cookies has been a highly recognized and respected player in the cannabis industry for the last decade, so we’re incredibly excited about what's ahead for Gumbo in California and beyond,” Butler said.
Madison Square Gumbo includes eighths and pre-rolls will drop Friday, Nov. 11 at Cookies Hayward; Saturday, Nov. 12 at Cookies Maywood, and at all Cookies and Lemonnade stores in California on Monday, Nov. 14.
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Photo: Courtesy of Tim Foster On Unsplash
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