Disney To Promote Its Streaming Service By Airing Star Wars TV Series Over Thanksgiving Weekend

Walt Disney Co DIS will air the first two episodes of its Star Wars TV series Andor on several of its broadcast and cable TV outlets over the Thanksgiving weekend to promote its Disney+ streaming service.
Beginning November 23, non-Disney+ subscribers can watch the two episodes on ABC, FX, Freeform cable channels, and the company's Hulu streaming service.
The entire 12-episode series will be available on Disney+, including the season finale.
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Andor is a new series set five years before the events in the film Rogue One: A Star Wars Story.
Disney put more programs from its traditional broadcast and cable channels on its streaming platforms, Bloomberg reports.
Disney reported disappointing sales and earnings in its fourth fiscal quarter, partly due to losses from its streaming businesses.
CEO Bob Chapek has stood by projections that Disney+ would be profitable by 2024.
Price Action: DIS shares traded higher by 1.85% at $96.02 on the last check Tuesday.
Photo by Anthony Quintano via Flickr