Walmart and American Express today announced the launch of Bluebird, an
alternative to debit and checking accounts designed to help consumers better
manage and control their everyday finances. Bluebird has been developed for
the tens of millions of Americans who are looking for advanced capabilities
such as deposits by smartphone and mobile bill pay, fee transparency, and no
minimum balance, monthly, annual or overdraft fees. Bluebird puts the power
back in the hands of consumers and will be available next week online at
www.bluebird.com and in more than 4,000 Walmart stores.
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