Greenlane Holdings, Inc. GNLN entered into strategic partnership with Wild Green Canada (a division of its parent company, House of Horvath Inc.) to streamline business-to-business processes and increase Greenlane's product reach into Canada.
The partnership with Wild Green Canada aligns with Greenlane's focus on accelerating growth and a path towards profitability. Through its B2B website, outside salesforce, and experienced leadership team, Greenlane's partnership with Wild Green Canada will expand Greenlane's product reach to a wider base of retail stores in Canada, ultimately increasing visibility and Greenlane's growth. Wild Green Canada has been involved in the Canadian tobacco industry for over 45 years. Wild Green Canada intends to leverage this experience to expand their portfolio to the legal cannabis market.
"We are excited about Greenlane's partnership with Wild Green Canada to help streamline B2B orders and increase our reach into new markets," stated Craig Snyder, president of Greenlane. "Their warehouse capabilities and sales experience and tools will help put our premium cannabis accessories into the hands of more businesses and consumers."
"We are absolutely thrilled to team up with Greenlane through our Wild Green Canada division," stated Cathy O'Shea, president of House of Horvath Inc. "Greenlane's prominent and expansive selection of premium cannabis accessories is a valuable addition to our portfolio. We look forward to providing Greenlane a comprehensive Canadian distribution network that helps put these accessories on the shelves of hundreds of Canadian cannabis retailers, servicing both legacy customers as well as new clientele."
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Photo: Benzinga; Sources: courtesy of geralt, lindsayfox via Pixabay
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