Mickey Sumner, Benny Drama, Bre-Z & More Celebs Want Us To Rethink Alcohol In A New Campaign From Cann & Jane

Marijuana-infused beverage, Cann, announced its 2022 holiday campaign in collaboration with Jane, the online cannabis marketplace that connects consumers with local dispensaries and brands. Director, writer, actor and author Lake Bell wrote and directed the campaign which shows there’s a better way to get in the holiday spirit without breaking out the (toxic) spirits.

“Casting a majority queer and BIPOC campaign that isn’t being released during pride season signals the Cann brand’s evolution beyond typical intersectional queer normalization narratives, and a reinforcement that true diversity and inclusion involves having a seat at every table — at all times during the year,” Cann co-founder Luke Anderson stated. “Especially these tense family gathering tables where LGBTQ+ people have been told time and time again that they don’t belong as they are.“

Recent studies have shown that people drink twice as much alcohol over the holidays, often resulting in tardiness and a drop in productivity at work. Last year, Cann’s holiday campaign featured Kate Hudson and Baron Davis getting high for the holidays, drinking Cann-berry King St. Vodkas.

The holiday campaign illustrates how you can get into the holiday spirit without the traditional, toxic holiday “spirits.”

"Jane was created in the spirit of connecting people to the plant. All people,” Jane CEO and co-founder Socrates Rosenfeld said in a statement. “By providing a digital platform where different types of dispensaries and brands can connect directly to their consumers, not only are we creating a safe and convenient shopping experience - but we're also creating a diverse and equitable cannabis ecosystem where all stakeholders can succeed. We are honored to help empower innovative brands like Cann to amplify their important message and introduce millions of new consumers to cannabis."

The Plot & Credits

When one family’s chaotic celebration threatens to become as dry as the turkey, a modern miracle lifts their spirits and elevates the occasion. (Spoiler alert: it’s microdosed cannabis in a can.) In the short film, our heroine Jane, played by Mickey Sumner, struggles through an unhinged and uncomfortable holiday dinner where alcohol has taken over. The overserved guests, which include Meg Stalter, Benito Skinner and Bre-Z, become emotional, angry and restless as alcohol forms a dark cloud over the party. With the help of the Fairy God Cann, played by Raja and Jane’s new cannabis shopping app, Jane gets a real Christmas miracle: cannabis in a can delivered right to her door. From there, the gathering becomes joyful and carefree as this family enjoys Cann’s signature microdose high together.

The takeaway: You can’t change your family, but you cann change your drink.

Additional directing credits for Cann go to Pam & Tommy and actors Harley Quinn and Black Panther: Wakanda Forever. 

The film was produced by world-renowned music video production company London Alley, which produced and directed for Lil Nas X, Doja Cat and Ariana Grande among others.

Bell, author of audiobook Inside Voice, also directed, wrote and starred in the award-winning comedy In a World.

Photos: Courtesy of Cann