Musk Says Apple Has 'Fully Resumed' Advertising On Twitter, This E-Commerce Giant Set To Follow Suit

Twitter CEO Elon Musk blasted Apple Inc AAPL last week, saying it had mainly stopped advertising on Twitter and had threatened to withhold the social media app from its App Store. 

Over the last few days, the Twitter space has buzzed with the Musk-Apple spat. Along with other businesses, Apple also reduced its ad expenditure on Twitter, which led to Musk’s attack on the tech giant. 

Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?

— Elon Musk (@elonmusk) November 28, 2022

On Saturday, Musk said that Apple has “fully resumed” advertising on the social media platform, stressing that it “is the largest advertiser on the social media network,” Bloomberg reported.

New: Elon Musk just said Apple has “fully resumed” advertising on Twitter. He said Apple is Twitter’s largest advertiser.

— Kurt Wagner (@KurtWagner8) December 4, 2022

Hours later, Musk tweeted, thanking advertisers for returning to Twitter. 

Just a note to thank advertisers for returning to Twitter

— Elon Musk (@elonmusk) December 4, 2022

Along with Apple, Amazon.com, Inc AMZN is also reportedly planning to resume advertising on Twitter. 

Also Read: Elon Musk Anticipates 1 Billion Monthly Twitter Users As Apple Threatens To Remove The App

Last week, Musk met Apple CEO Tim Cook at the iPhone maker’s headquarters and said the two had a “good conversation” and “resolved the misunderstanding about Twitter potentially being removed from the App Store.” 

Thanks @tim_cook for taking me around Apple’s beautiful HQ pic.twitter.com/xjo4g306gR

— Elon Musk (@elonmusk) November 30, 2022

Musk also said Cook was “clear that Apple never considered doing so.”

Illustration via Duncan Hall on Wikimedia Commons and Pixabay.