HBO Max Returns To Amazon Prime To Boost Topline

Warner Bros. Discovery, Inc WBD will once again sell HBO Max through Amazon Prime to lure millions of new subscribers to its flagship streaming service.
Amazon.com Inc AMZN customers can sign up for HBO Max through the retailer's store for online video channels and watch its programs within Amazon's primary streaming service.
The deal also covers Warner Bros. Discovery's new streaming service that will combine HBO Max with Discovery's other assets.
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WarnerMedia CEO Jason Kilar pulled HBO Max from the service in September 2021 for more control over the user interface and billing despite signing up about 5 million customers, Bloomberg reports
Bringing back those 5 million subscribers may lead to up to $600 million in annual revenue for Warner Bros. Discovery, Bloomberg Intelligence analyst Geetha Ranganathan said.
Warner Bros. Discovery slashed costs and explored ways to boost revenue to repay its debt.
Warner Bros. Discovery had 94.9 million total streaming subscribers as of the end of September and eyed a new streaming service in the first half of next year.
At the end of the second quarter, Warner Bros. Discovery had a debt of $53 billion.
Price Action: WBD shares traded lower by 3.09% at $10.81 on the last check Tuesday.