Exclusive: 4Front Expands Its Product Portfolio In Massachusetts Ahead Of Holiday Season

4Front Ventures Corp. FFNT FFNTF is expanding its Island Cannabis Co. portfolio in Massachusetts, launching multiple new product lines, including new Island Flower varieties, along with prerolls and mini prerolls in single-strain and infused varieties.

The newly launched products will be available at the company's Mission Dispensaries in Georgetown, Worcester, and Brookline and are expected to roll out to 4Front's partner dispensaries across Massachusetts in the coming weeks.

“As we strategically expand into new markets, we remain committed to delivering high-quality, strong brands and products that appeal to a wide swath of customers," 4Front president of Massachusetts operations and Island co-founder, Brandon Mills told Benzinga. "Island has long been a favorite brand amongst California consumers, and from the moment it hit shelves in Massachusetts it has quickly become a consumer favorite, recognized for its exceptional quality and attractive price point. Through the addition of these new product SKUs, we’re excited to strengthen our competitive edge in Massachusetts – we believe Island products will be a solid growth driver for us in the coming year.”

Island Flower

Earlier this year, the company launched 11 new Island strains in the Bay State. Now, 4Front is bringing Massachusetts cannabis consumers Island's high testing, hand-selected premium genetics with robust terpene profiles in a variety of new flower packaging and sizes.

Island flower comes in 3.5g mylar bags or glass jars or 7g glass jars. In addition, the company plans to roll out the sustainably grown flower line in 28g glass jars by the end of the year.

"When we launched Island in Massachusetts earlier this year, cannabis consumers fell in love with the brand's ability to offer high-quality flower without the high price tag," Leo Gontmakher, the company's CEO, said. "The market welcomed Island, and these California fan favorites have created a loyal following in the Bay State."

Island Classic Single Prerolls & Island Minis

These 1g single-strain prerolls place the plant's flavor at the forefront and are packaged in all-natural, biodegradable paper cones and made with no trim or shake – just premium flower.

Island Classic Single Prerolls are also available in seven of the brand's newly launched signature strains.

Later this month, the company will debut Island Infused Mini Preroll 5-Packs for $40, featuring 100% natural flower infused with premium quality cannabis concentrate for a smooth, flavorful experience.

"Now, we're bringing consumers even more Island products to choose from, including special limited-edition strains, along with some time-tested classics," Gontmakher added. "In the coming year, we will continue to meet cannabis consumers' growing demands, backed by our low-cost production methods and high-quality standards."

Price Action

4Front's shares traded 4.35% lower at $0.33 per share at the market close on Thursday.

Related News

• 4Front Ventures: Q3 Revenue Increases 14% Sequentially To $32.5M
• 4Front Ventures Outlines Major Expansion Drive In 2023 At The Benzinga Cannabis Capital Conference
• 4Front Ventures Adds Bloom Farms Brands To Its Portfolio, Launches Island Mini Infused Prerolls

Photo: Courtesy of Photo by Budding . on Unsplash