Jupiter Wellness Announces Dual-Listing Approval on Upstream and SRM Entertainment Spin-Off

Jupiter Wellness, Inc. JUPW earlier announced its approval to dual list its shares on Upstream, the revolutionary trading app for digital securities and NFTs powered by Horizon Fintex (“Horizon”) and MERJ Exchange Limited (“MERJ”). Trading begins on Upstream January 10, 2023, at 10:00 am ET under the ticker symbol JUPW.

Global investors can get ready to trade by creating an account on Upstream and completing a simple KYC identity verification.* Details on the Jupiter Wellness listing and how shareholders can deposit shares and trade on Upstream can be found at https://jupiterwellness.com/investors/shareholder-faq/. The Upstream market is open five days a week, 20 hours a day, Monday to Friday: 10:00 am to 06:00 am UTC+4 (1:00 am to 9:00 pm EST).

The dual listing on Upstream is designed to provide Jupiter Wellness the opportunity to access a global, digital-first investor base that can trade using USDC digital currency along with credit, debit, PayPal, and USD, unlocking liquidity and enhancing price discovery while globalizing the opportunity to invest in the Company.

Traders on Upstream’s blockchain-powered platform will experience real-time trading and settlement and a transparent orderbook which does not permit common market manipulations. On listing day, Upstream participants will be eligible to claim a free digital collectible (NFT) memorializing the dual listing on Upstream. Shareholders may also be entitled to participate in future digital promotions which may be redeemed for products, services, or experiences for added value.

Brian John, CEO of Jupiter Wellness, commented, “Building shareholder value is an ongoing goal of ours. We believe a dual listing on Upstream will expand the ways we reach potential supporters and give us access to innovative new ways to introduce the company to potential shareholders and customers.

Last week, the company also announced that SRM Entertainment, Inc. (SRM) has filed a registration statement with the Securities and Exchange Commission to separate the company from Jupiter Wellness, Inc. (Jupiter Wellness). Upon completion of the spin-off, SRM and Jupiter Wellness will be two independent and separate public companies. Jupiter Wellness is expected to remain the majority shareholder of SRM.

For over three decades, SRM has been a dependable provider of toys and souvenirs for some of the world's biggest theme parks and entertainment spots. SRM has gained the trust of many well-known brands, such as the Smurfs and Zoonicorn, granting them the ability to use their characters in the creation of unique products and toys.

Through these relationships, SRM has established itself as a leader in supplying the amusement and entertainment industry worldwide, allowing customers to engage with the intellectual property of these brands in ways that would otherwise be impossible. By doing so, SRM is helping to extend these content providers' relevance and maximize the lifetime value of their content.

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