Leafwire's Secret Weapon: The Agency Services That Helped Double Its Revenue In 2022

The year 2022 was a financially challenging year for many cannabis companies. A major MSO laid off nearly 220 employees in November and several of the hottest cannabis technology companies laid off 20% to 30% of their staff.

While part of the industry experienced significant headwinds, Leafwire, a leading cannabis network, doubled its revenue. And, even though the company’s social media platform, home to over 50,000 cannabis professionals and 20,000 cannabis companies across 100 countries, has been its primary business, it’s not Leafwire’s only one.

Leafwire’s Best-Kept Secret

The secret to Leafwire’s revenue growth has come from the company’s agency division, that’s been stealthily filling a marketing niche the cannabis industry desperately needs. Many cannabis companies find themselves struggling to effectively use digital paid media channels to drive sales and build a customer base. Leafwire’s agency services cannabis companies like these by developing, managing, and reporting on effective marketing and advertising campaigns across multiple media outlets.

In this way, Leafwire’s best-kept secret isn’t its powerful professional business network, it’s the company’s agency side and its extensive media partnership network.

“We've spent almost $2 million in marketing for ourselves and advertising partners over the last four years and use that media experience and buying power to get our clients the best rates possible,” explained Peter Vogel, CEO of Leafwire. “We specialize in B2B marketing for companies in the cannabis, hemp and psychedelics space - both plant-touching and not plant-touching.”

"Leafwire truly is a one-stop shop that saves us time and money,” said Jenna Romo, marketing director at Dama Financial. “With just one contract, I can get Dama's messaging out to 10 different media outlets, just by working with one rep at Leafwire.”

Some of the cannabis industry’s most prominent companies, including Canna Business Resources, Leafly, Greentank, and Sage HR, to name a few, are using Leafwire’s agency services. From this, Leafwire has emerged from the end of a tumultuous year for the cannabis industry as the #1 B2B agency in cannabis.

Media Partners Love Leafwire

Leafwire’s media partners thrive from their relationship with the marketing and advertising agency. Notable publications, media sources, and organizations, like Benzinga, Marijuana Moment, WeedWeek, The Fresh Toast, Gajapreneur, Cannabis.net, NoCo Hemp Conference, the Cannabis Marketing Association, and Cannabis Lab (CLAB), to name a few, have all partnered with Leafwire’s agency powerhouse.

"Leafwire has helped us generate revenue to fund our team of journalists by lining up sponsors who want to put their message in front of our growing audience. Having this relationship with Leafwire allows us to fill some of our ad space without having to do all the legwork involved, so that we can focus on what we do best: reporting news scoops," said Tom Angell, publisher and editor at Marijuana Moment.

Leafwire’s media network is constantly growing. Just recently, Leafwire secured an exclusive partnership with New Frontier Data to broker sponsorship ad sales in their industry-leading newsletter reaching about 75,000 cannabis professionals.

"We've worked with Leafwire for years and applaud the sales and marketing team they've built,” said Heather Wicklein, executive vice president of sales & business development at New Frontier Data. “We were excited to select Leafwire to be our exclusive sales representation for our newsletter and email marketing products based on their years of experience and trusted reputation within the industry."

"Leafwire allows us to reach out to another whole world of advertisers, that we would ever have time to do on our own," concluded Alex Halperin, editor and publisher at WeedWeek.

Photo by Isaac Smith on Unsplash