Netflix Collaborates With GM To Showcase Automaker's EVs In Its Popular Shows

  • General Motors Co GM and Netflix, Inc NFLX collaborated to reflect society’s increasing excitement about an all-electric future, starting with a launch spot, “EVs On Screen.”
  • The financial terms of the deal remain undisclosed.
  • GM electrified the automotive industry, engineering EVs with purpose-built, ground-up designs powered by the Ultium Platform, enabling EVs for everyone.
  • Also Read: Netflix Upgrades Premium Tier Plan, Cracks Down On Password Sharing Norms
  • Netflix looked to boost the presence of EVs in Netflix-produced shows and films.
  • GM EVs will feature in select Netflix shows, and films, including Love is BlindQueer Eye, and Unstable, which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup, and Cadillac LYRIQ, respectively.
  • The companies will highlight the partnership in a commercial that will star Will Ferrell and air during the Feb. 12 Super Bowl, Reuters reports.
  • Price Action: NFLX shares traded higher by 0.88% at $365.16 on the last check Thursday.
Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsMediaBriefs
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!