NFL Legend Ricky Williams' Highsman Cannabis Kicks Off Super Bowl Weekend With Jeeter Collaboration

Whether you’re lucky enough to be at the Super Bowl in person this Sunday or watching it on the tube, there’s one thing everyone can enjoy: former NFL’s Ricky Williams’ ‘Sticky Ricky’ infused pre-rolls, known as Baby Cannon.

Highsman, the purpose-driven cannabis lifestyle brand created by Williams, announced on Wednesday a new collaboration with Jeeter, the number one cannabis pre-roll brand in the country. The joint partnership will launch in Michigan, California and Arizona, where Highsman just launched its statewide dispensary distribution on February 10th, to kick off Super Bowl weekend.

"To partner again with the number one pre-roll brand in the country throughout three states, is an honor," says Eric Hammond, CEO of Highsman. “Jeeter has been a cultural force in the industry, and together we are reimagining the cannabis experience for our expanding audience around the country.” 

Highsman’s second partnership with Jeeter with the return of ‘Sticky Ricky’s infused pre-rolls, which will be sold with limited edition themed packaging, including a replica Ricky Williams locker to provide your Baby Cannon with a place of honor. The former NFL running back will be celebrating the new drop with appearances at the following dispensaries: 

● Friday, February 10th: 

○  8.30am - 9am mt — Curaleaf Scottsdale (16277 North Greenway Hayden Loop) 

○  9.30am - 10am mt — Harvest Scottsdale (15190 N Hayden Rd) 

●  Friday, February 10th: 

○  3pm - 9pm — Madden Tournament 

○  9pm - 12am — Industry Mixer 

●  Saturday, February 11th: 

○ 6pm - 12am — 4th N. 20 Industry Party 

● Sunday, February 12th:
○ 2pm - 9pm — On Sunday’s big game day, Jeeter and the Baby Cannon will make its final detonation at Ricky Williams’ Highsman House for a watch party held at the rooftop of the Clarendon Hotel. Don't miss that!

Ricky Williams, entrepreneur, thought leader and one of the most electric NFL running backs of the century, attended Benzinga’s Sept 2022 Cannabis Capital Conference in Chicago along with Calvin Johnson, Ben Wallace, Rob Sims and Al Harrington. 

And if all goes well, we just might have another chance to meet Williams and several of these athletes at Benzinga’s upcoming Cannabis Capital Conference this April 11-12 in Miami where we’ll all be gathering at the iconic Fontainebleau Miami Beach Hotel.

Photo: Courtesy of Highsman