Flora Growth Corp. FLGC has begun distribution of its House of Brands product offering through the Juan Valdez coffeehouse chain. The agreement was signed with Procafecol S.A., the parent company of Juan Valdez, a Colombian coffee brand and a chain of coffeehouses in Colombia.
Via this agreement, Flora’s products will be distributed in Colombia, where the Juan Valdez chain has more than 300 outposts selling Colombian coffee grown by a federation of 500,000 local farmers and other locally sourced drinks and food items. Flora’s natural fruit juice brand, Mambe, is the initial offering in-store and can now be found in 286 Juan Valdez locations.
“We are very proud to partner with the Juan Valdez brand to bring Flora products to market in the largest coffeehouse chain in Colombia,” stated Luis Merchan, chairman and CEO of Flora. “Our House of Brands division continues to focus on expanding our distribution network in Colombia and around the world. This partnership adds nearly 300 points of sale to our existing list of 15,000 doors globally and makes our products available in one of the most popular chains in Colombia.”
The agreement was finalized with Procafecol S.A. in December and allows Flora to distribute products to the 313 Juan Valdez coffeehouses in Colombia.
Benzinga's Cannabis Capital Conference Is Back
The most successful cannabis business event in the world, the Benzinga Cannabis Capital Conference, returns to Miami for its 16th edition. This is the place where DEALS GET DONE, where money is raised, M&A starts, and companies meet investors and key partners. Join us at the Fontainebleau Miami Beach Hotel in Florida on April 11-12. Don’t miss out. Secure your tickets now. Prices will surge very soon.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Click on the image for more info.
Cannabis rescheduling seems to be right around the corner
Want to understand what this means for the future of the industry?
Hear directly for top executives, investors and policymakers at the Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9.
Get your tickets now before prices surge by following this link.