- Mercedes Benz Group AG MBGAF and Alphabet Inc GOOG GOOGL Google collaborated to accelerate auto innovation further and create the industry's next-generation digital luxury car experience.
- The financial terms of the deal remained undisclosed.
- Mercedes-Benz became the first automaker to build its branded navigation experience based on new in-car data and navigation capabilities from the Google Maps Platform.
- Also Read: Baidu To Integrate ChatGPT-Styled AI Into Search, Cloud, In-Car Entertainment: Report
- Mercedes Benz will gain access to Google's leading geospatial offering, including detailed information about places, real-time and predictive traffic information, and automatic rerouting under the deal.
- The companies proposed to bring the YouTube app into the Mercedes-Benz infotainment system.
- Also, Mercedes-Benz will use Google Maps data to enable assisted driving features like automatic speed adjustments before intersections, roundabouts, or curves.
- The companies agreed to explore further collaboration using Google Cloud's leading artificial intelligence (AI), data, and open infrastructure solutions.
- "Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud, and YouTube to help create new experiences for drivers. In addition to enabling Mercedes-Benz to design a customized navigation interface, we'll provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience," CEO Sundar Pichai said.
- Price Action: GOOG shares closed lower by 0.27% at $91.80 on Wednesday.
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