springbig Introduces Two Marketing Features And Debuts New Brand Identity

springbig SBIG debuted its new logo and added two marketing features to its suite of marketing solutions.

The company’s new logo highlights springbig’s growth and reaffirms its commitment to helping businesses cultivate rewarding connections with their customers.

springbig has also added two marketing features to its renowned suite of solutions: Build Your Own Audience and Compare Campaigns. Build Your Own Audience was created at the intersection of customer segmentation and data-driven marketing, and expands the company’s platform to meet the diverse needs of dispensary owners across North America. The chief cannabis customer data platform enables merchants to gather key details about, and create important KPIs for, a specific audience. Merchants can use this information to create relevant and targeted marketing campaigns and send offers to finely-tuned customer segments. The implementation of this marketing solution will boost the marketing tactics of forward-thinking dispensaries and provide personalized campaigns that upgrade the consumer experience for each customer.

Compare Campaigns allows merchants to compare up to four of their previous campaigns side-by-side, allowing for a/b testing and further analysis. By using this feature, merchants will have the information needed to easily create and develop highly targeted and effective campaigns.

“Our latest features elevate the marketing efforts of dispensary owners and eliminate the need for additional customer data platforms,” stated Jeffrey Harris, CEO of springbig. “These additions to the springbig platform will help our clients create tailor-made marketing campaigns and offers that make customers feel seen and appreciated.”

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