Former Luxury Car Executives From Audi And Bentley To Launch High-Design Cannabis Lifestyle Brand

Former executives from luxury automotive companies Audi of America, Bentley, Toyota TM and Genesis have announced the launch of a new cannabis lifestyle company, LBRTE.

The brand, which is set to launch its bespoke accessories and THC line in the spring of 2023, aims to cater to a connoisseur audience with its high-design and modern approach.

LBRTE uses a proprietary hash-washing system during processing, ensuring all concentrates are solventless.

The company's founder and COO, Dustin Teuscher, has a distinguished engineering background, and he pioneered the application of jet injection technology to the extraction of pressed hash. The proprietary water jet method is a more efficient operation than other methods and uses no harmful chemicals or terpenes.

LBRTE's stylized suite of cannabis products includes solventless disposable vape pens, hash-infused pre-rolls, flower-only pre-rolls, pressed hash, and infused edible oils. The company will exclusively sell its cannabis products online in California, and they will only be sold direct-to-connoisseur and not through dispensaries. Delivery service will initially be offered to Los Angeles-based consumers, and the company plans to increase accessibility throughout California in 2023.

LBRTE's CEO, Mark Del Rosso, boasts decades of experience in the luxury automotive world and imparts that sophistication and credibility to LBRTE. His expertise in cultivating close relationships with ultra-high-net-worth customers allows LBRTE, with its unique direct-to-consumer business model, to flourish and stand apart from other cannabis companies. LBRTE has raised $1 million in seed funding from family and friends and seeks to bring bespoke, collectible design to the solventless cannabis space. Every purchase will come with custom-designed packaging by celebrated contemporary artist, Kenton Parker.

The emergence of LBRTE signals a shift in the cannabis industry, where luxury and design are becoming increasingly important for discerning cannabis users. LBRTE's focus on solventless products, combined with its direct-to-consumer business model, is likely to attract high-end consumers looking for premium, exclusive products. With a mission to free themselves and elevate cannabis in society, LBRTE's impressive leadership team is set to make a significant impact in the cannabis industry.

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