HubSpot's Launch Of ChatGPT Powered Tools Likely To Help Differentiate, Analyst Says

Piper Sandler analyst Brent Bracelin reiterates HubSpot Inc HUBS with an Overweight and $450 price target.
On Monday, HubSpot launched two new tools powered by artificial intelligence (AI), content assistant and ChatSpot.ai, to help its customers save time while creating better connections with their audiences.
Powered by industry-leading artificial intelligence systems from OpenAI, content assistant and ChatSpot.ai create efficiencies for marketing, sales, and customer service professionals.
The alpha release of two ChatGPT-powered new products from HUBS (Content Assistant and ChatSpot.ai) signals the leadership team's intent to aggressively embrace AI transformers and large language models (LLMs) to enhance the product portfolio further.
Use cases for ChatSpot.ai include the ability to draft e-mails for marketing campaigns, create reports on marketing or sales data in HubSpot, draft text and images for blog posts, and include a new voice-to-text interface.
While there will likely be no material revenue implications for ChatSpot.ai in the near term, the analyst was encouraged that HUBS appears to be aggressively embracing generative AI with plans to iterate over time quickly.
New GPT3-powered products could help further differentiate HUBS over time.
Price Action: HUBS shares traded lower by 1.63% at $401.46 on the last check Monday.