Elon Musk Takes Leaf Out Of Tesla Playbook For Twitter PR Department — It's A Bit Poopy

Elon Musk, who leads Tesla Inc TSLA and Twitter, is bringing his media playbook from the automaker to the social media platform.

What Happened: Musk said on Sunday that all inquiries to Twitter’s press email address will be responded to with a poop emoji.

press@twitter.com now auto responds with

— Elon Musk (@elonmusk) March 19, 2023

In November, most of Twitter’s communications team was laid off when Musk cut the company’s staff to nearly half after taking over a month prior, reported The New York Times. 

At the time, Michele Austin, the director of public policy for U.S. and Canada at Twitter wrote after being laid off, “I worked on some of the most challenging digital policy issues in the world.”

I worked on some of the most challenging digital policy issues in the world.

I mean, my God, digital policy files as they relate to social media are fierce files. It was a dream assignment for a wonk like me.

— Michele Austin (@_MicheleAustin) November 4, 2022

Joseph Nuñez, a former global communications manager at Twitter, wrote on LinkedIn that the former Twitter communications team’s “empathy, creativity, and willingness to show up at 100% every single day no matter what was deeply motivating.”

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Why It Matters: Tesla has had no dedicated public relations department since October 2020, reported Electrek.

Keely Sulprizio was the last person known to be in charge of Tesla’s public relations, Other people on Tesla’s PR team either left the company or were moved to other departments, according to Electrek.

Emails from Benzinga sent to Twitter’s public relations email address have largely gone unanswered, while that has been the case for Tesla for a considerably longer period of time.

However, Tesla last year did pay a firm to monitor its workers on Facebook and social media amid a unionization push.

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