US Top Court Hears Jack Daniel's Trademark Fight Over Dog Toy: Report

  • The U.S. Supreme Court heard arguments in a trademark clash between Brown-Forman Corp (NYSE: BF-B) owned Jack Daniel's and a dog accessory company.
  • The case is about a parody chew toy that resembles the distiller's black-label whiskey bottle, reported Reuters.
  • This is a case of Jack Daniel's trademark rights against legal protections for creative expression by VIP Products LLC.
  • The report added that Jack Daniel's Properties Inc had appealed a lower court's ruling that VIP's vinyl chew toy qualifies as an "expressive work" protected by the U.S. Constitution's First Amendment.
  • Industry groups that support the Tennessee-based whiskey brand, say the dispute is important for corporate America's ability to protect its brands and reputations.
  • At the same time, the opposing view is that a win for Jack Daniel's could harm creative expression.
  • Price Action: BF.B shares are trading higher by 1.11% at $63.07 on the last check Wednesday.
  • Photo Via Company
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