Apple Goes Offensive In Samsung's Turf, Taps NewJeans K-Pop For Latest Store In Korea's Popular Gangnam District

Apple Inc AAPL celebrates the dynamic Gangnam District with a special Today at Apple session featuring K-pop group NewJeans on March 28.
Apple previewed Apple Gangnam in Seoul's famous Gangnam District.
Apple Gangnam will offer an exciting space for customers to discover Apple's incredible lineup of products and services.
Apple Gangnam has nearly 150 highly skilled retail team members who speak over a dozen languages, helping customers explore the latest Apple products, including the new iPhone 14 lineup.
They will also help customers exploit critical retail services, including the Apple Trade-In program, monthly financing options, and Apple Pay.
Beginning April 1, music fans will experience Spatial Audio in a limited-time Pop-Up Studio featuring the rising K-pop group, NewJeans, from ADOR.
On Friday and Saturday evenings, Apple will treat attendees to a special listening session featuring their hit track "OMG (Apple Music Edition).
It marks the iPhone maker's fifth store in the center of Seoul's posh Gangnam district, with local media reporting plans to open a sixth this year. Seoul would then have more Apple Stores than iPhone-loving Tokyo, Bloomberg reports.
Apple is also hiring employees to staff Apple's debut stores in Malaysia and has plans to set up its retail outlets in India.
Apple now has a retail team of nearly 800 in South Korea, according to Patrick Schuerpf, director of Apple's retail business in Asia.
Apple's use of the K-pop band is part of a playbook often employed by Samsung Electronics Co, Ltd SSNLF, which has a BTS edition smartphone in the arch-rival's home ground.
Price Action: AAPL shares traded higher by 0.72% at $158.75 premarket on the last check Wednesday.
Apple store photo via Wikimedia Commons

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