Why Alphabet (GOOG) Shares Are Trading Lower Premarket Today? - Microsoft (NASDAQ:MSFT), Samsung Electronics Co (OTC:SSNLF), Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

Samsung Electronics Co Ltd SSNLF weighs replacing Alphabet Inc's GOOG GOOGL Google for Microsoft Corp's MSFT Bing as the default search service for its devices.
Samsung's move could jeopardize roughly $3 billion in annual revenue for Google, Bloomberg reports citing New York Times.
Bing's threat to Google's search dominance gained traction lately with the addition of OpenAI's technology to provide ChatGPT-like responses to user queries.
Google is also rolling out Bard, its chatbot search assistant, but at a very cautious pace.
According to IDC, Samsung shipped 261 million smartphones in 2022, all running Google's Android software.
Samsung has long-established partnerships with Microsoft and Google, and its devices come preloaded with a library of apps and services from both, such as OneDrive and Google Maps.
Google is amid efforts to update and renew its search services, including adding artificial intelligence features to its existing offerings, under a project named Magi, which has more than 160 people working on it.
Between its Samsung deal and one with Apple Inc AAPL, which the Times report valued at $20 billion in annual revenue, Google has a commanding market share in mobile devices in the U.S. and much of the rest of the world.
Price Action: GOOG shares traded lower by 2.43% at $106.80 premarket on the last check Monday.
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