Salesforce's New AI-Driven Workflow Tools: Raising Productivity Using AI

Salesforce, Inc CRM is in the early stages of working with customers on generative AI-driven workflow system capability, says Liam Doyle, senior vice president, and general manager for MuleSoft Automation.
Salesforce initiative includes the combination of Data Cloud (formerly known as Genie), the company's data warehouse tool, Einstein GPT, the company's generative AI tool, and Flow, the company's workflow tool, Doyle told TechCrunch.
The combination enables users to enter something in the plain text they want to accomplish, and the software will take care of the request for them similarly to ChatGPT, but in a business context.
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Salesforce is working on tools, including Einstein GPT for Flow, which combines this generative AI textual interaction to create a workflow with little or no code simply by typing an action a user wants the system to take. The other tool, Data Cloud for Flow, uses data-driven event triggers to drive actions in Flow.
The underlying model is a blend of available models, including those from OpenAI, Google, and Meta and their models, and combining these with the Einstein intelligence layer the company has been working on since 2016, according to Doyle.
The tooling will likely go into early beta release in June, with a final release in 2024.
In March, Salesforce launched Einstein GPT to integrate OpenAI with Tableau, MuleSoft, and Slack.
Price Action: CRM shares traded lower by 0.26% at $197.97 on the last check Wednesday.

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