Expert Panel Featuring Benzinga's Nicolas Rodriguez Unveils B2B Marketing Strategies For Thriving Cannabis Brands

Marigold Marketing & PR, a cannabis public relations agency, is set to host a free, virtual event on May 3rd, 2023, from 2:00-3:30 p.m. ET, aimed at providing valuable insights and strategies for cannabis companies. Marigold Live: B2B Marketing & PR for Cannabis Brands invites businesses of all sizes worldwide to learn from leading cannabis publications and influential B2B companies. The event will focus on establishing a compelling narrative and building trust with key stakeholders.

One of the distinguished speakers at the event will be Nicolas Rodriguez, a writer at Benzinga Cannabis and El Planteo, the most-read cannabis news sources in the world in English and Spanish, respectively. He will be part of a panel discussion on PR tactics, alongside David Brown, co-founder of StratCann, Adam Szpakowski, publisher of Grow Opportunity, and David Halpert, founder and CEO of Cannabis Prospect Magazine.

Katie Pringle, CEO and co-founder of Marigold Marketing & PR, believes that as the industry and regulatory landscape evolve globally, B2B tactics including public relations and relationship-building are crucial. She stated, "Marigold Live provides a platform for thought leaders to share proven PR strategies and cannabis marketing trends, as well as an opportunity for industry professionals to network and collaborate.”

The event will also feature a second panel discussion on brand awareness, including speakers such as Sean Samuel, VP of Sales and Marketing at C15 Solutions, Harvinder Johal, Chief Revenue Officer of Vantage Hemp Co., and Pauline Hyde, Founder & President of Hyde Advisory and Investment Inc. & CEO of Cannabis MarketSpace.

Sean Samuel emphasizes the importance of public relations, explaining, "Our company was quietly earning a solid reputation as a reliable and trustworthy partner to our customers. Instead of solely relying on self-promotion to showcase our excellence, we recognized the value of investing in public relations to amplify our message through the voices of credible stakeholders."

Marigold Live: B2B Marketing & PR for Cannabis Brands is open to anyone of the age of majority in their province or state. With limited space available, attendees are encouraged to register as soon as possible via Eventbrite to gain access to invaluable networking opportunities and learn from industry experts.