Brandon Mills, President of 4Front, spoke at the Benzinga Cannabis Capital Conference at the ‘How Top Retailers Are Battling Price Compression’ panel.
With more competition in the market, prices have been driven down. Mills spoke about how 4Front has been able to remain efficient across the four states they operate in. Essentially, the company has looked at the smallest common denominator and successfully transferred processes to different markets and adjusted according to the legal frameworks of each market. This has allowed for greater efficiency and lower costs.
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Featured photo by David Gabrić on Unsplash.
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