In an interview with Bloomberg, Sony SNE CEO Kazuo Hirai said that his company must release one product at a time to have people understand, "Wow! Sony is really starting to get its mojo back."
Sony hopes that its "mojo" can be retrieved by selling a host of new Xperia smartphones, Bravia televisions and Handycam camcorders. These are the same kinds of items that Sony has been struggling to sell during each of the last four years when the firm failed to turn a profit.
The Japanese tech giant hopes that consumers -- rich consumers -- will fork over $25,000 to buy the company's first (and currently its largest) 4K Ultra HD television. Smaller (55- and 65-inch models) will come at a later date for an unknown price.
Thus far, film studios and television networks have yet to produce content that takes advantage of these high-end TVs. To entice consumers and fill the content void, Sony said that it will offer 10 full-length feature films that have been digitally mastered in 4K resolution (3,840 x 2,160):
Market News and Data brought to you by Benzinga APIs- The Amazing Spider-Man
- Bad Teacher
- The Karate Kid
- The Other Guys
- Battle: Los Angeles
- That's My Boy
- Salt
- Total Recall 2012
- Taxi Driver
- The Bridge on the River Kwai
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Loading...
Benzinga simplifies the market for smarter investing
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Join Now: Free!
Already a member?Sign in