Bot or Not? Spotify Cracks Down on Boomy's Suspected Artificial Streaming Activity

  • Spotify Technology S.A. SPOT has withdrawn tens of thousands of songs from artificial intelligence music start-up Boomy amid objections of fraud across streaming services.
  • Spotify recently took down about 7% of the tracks from Boomy uploads, the equivalent of "tens of thousands" of songs, Financial Times reports.
  • Universal Music Group UMGNF UNVGY had flagged suspicious streaming activity on Boomy tracks to all the leading streaming platforms.
  • Spotify removed the Boomy songs due to suspected "artificial streaming": online bots posing as human listeners to inflate the audience numbers for certain songs.
  • The crackdown follows music industry power broker Lucian Grainge's rant against the proliferation of songs on platforms like Spotify.
  • Boomy at the weekend resumed submitting new tracks to Spotify. The two sides are bargaining over reinstating the rest of Boomy's catalog.
  • Boomy allows users to choose various styles or descriptors to create a machine-generated track. Users can then release the music to streaming services, where they will generate royalty payments.
  • Price Action: SPOT shares traded lower by 0.37% at $144 premarket on the last check Tuesday.

 

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