Plift Partnership Brings Hemp Beverages To Hundreds Of Yesway And Allsup's Locations

Plift, a Black-founded hemp beverage brand, is expanding its reach as Noble Brands Inc., its parent company, announces a strategic partnership with GPO Plus.

Plift has already established a strong presence in over 100 retail stores across Minnesota, Texas and Missouri. This collaboration will bring its hemp beverages to over 325 Yesway and Allsup's convenience stores in several states, including TX, OK, and NM.

The mission of Plift is to make cannabinoid products more accessible and provide acceptable alternatives for people and communities seeking relaxation without alcohol.

According to a press release, Plift's hemp beverage contains 4mg of hemp-derived Delta-9 THC per 12-ounce can and is compliant with the Agriculture Improvement Act of 2018. This allows it to be sold in 37 states, including those where medical and adult-use cannabis is not yet legalized.

Derek Gaskins, CMO of Yesway, expressed enthusiasm for bringing Plift's products to their customers, highlighting the alignment of values and desire to provide quality alternatives within their food and beverage offerings.

This partnership follows the recent launch of the Feel Good Shop+, a store-within-a-store concept by GPO Plus in Yesway and Allsup's locations.

The store will feature CBD beverages, snacks and vape products, catering to the evolving attitudes toward cannabis among Americans. With Plift's expansion into states where cannabis markets have faced recent setbacks, they aim to build consumer trust and establish the legal hemp cannabis beverage market.

As the landscape of cannabis products continues to evolve, Plift's partnership with GPO Plus and its presence in Yesway and Allsup's stores demonstrates its commitment to providing accessible and quality hemp beverages to consumers nationwide.

Image By Benzinga