Agents Of Change: Denys Kanel's Journey Serving The Community Through Art And Advertising

Editor’s note: The external, unpaid contributor who authored this story is no longer part of Benzinga’s contributor network. This content is under review for accuracy.

This article is part of the Daxsen Agents of Change series.

Denys Kanel, a Ukrainian entrepreneur and CEO, is a man of many hats. He is an avid art supporter, a successful business owner and a leader in his community. Through his business, Geometria, he has revolutionized the advertising industry, utilizing innovative strategies to help brands stand out in a digitally dominant world. However, his impact extends far beyond the business world, as he uses his platform to bring attention to conflicts happening in Ukraine and aid Ukrainian refugees.

In a recent interview with Daxsen's Agents of Change Series, Denys Kanel shared his story and insights on the challenges he has faced, the unique approach of Geometria, and the importance of using his business for positive change.

Geometria's Story

From the start, Denys had a clear vision for Geometria. He wanted to create a company that provided advertising services across the States, and he built a team that understands how to show the value of a brand. Geometria creates everything from still picture ads to full-length commercials and everything in between to cater to each individual business' promotional needs and keep customers engaged.

Denys explains, "Our goal is to provide businesses with customized ads to increase their public visibility and ultimately drive sales. We work with small and large businesses alike and use our experience and resources to deliver results."

Since its beginnings in 2013, Geometria has thrived, quickly expanding to offer targeted advertisements in supermarkets, salons, medical offices, and residential buildings nationwide. They also use billboards, buses, street furniture, and subway stations to advertise outdoors as well as indoors. This company now works with top brands and small businesses alike to help them reach their goals and maximize profits.

The Unique Approach Of Geometria

What sets Geometria apart from other advertising agencies is its innovative approach. Denys explains, "We utilize digital screens and LED trucks to market for companies across the nation. With over 1500 screens across various states, we are constantly expanding to additional regions. These screens and their strategic placement allow people doing their everyday routine to be inspired by the brand and allow businesses to engage with the people directly to drive customers straight to their door."

Geometria's unique approach has been successful in increasing sales and public visibility for the businesses they work with. Their client-oriented process and customized ads have allowed brands to stand out in a world where digital marketing dominates.

Collaboration With Metastill

Denys has also recently collaborated with Metastill, an art and technology company that creates unique digital artworks in the form of NFTs. "By joining forces with Metastill, we are taking our advertising business to a whole new direction. We are now creating NFTs instead of regular art, which takes the traditional idea of art to a whole new level," Denys explains.

This collaboration allows users to purchase digital assets that represent original works of art, such as paintings and sculptures, creating an exciting and unique way for people to show off their individuality. For both companies, this promises to be a lucrative venture—with potential appeal both within and outside the art world.

Leading Change In Ukraine

Denys' commitment to his community extends far beyond his business ventures. As a Ukrainian, he has been deeply affected by the ongoing conflict with Russia and is committed to using his platform to bring attention to the issues facing his home country.

"We need to bring awareness to the conflict happening in Ukraine, and I believe that my business can help do that," Denys says. "We also aid Ukrainian refugees by finding jobs and accommodations for them in the United States through advertising."

Denys' efforts have not gone unnoticed. His commitment to serving his community through art and advertising has earned him well-deserved recognition and positive change in his home country.

Denys Kanel's story is a testament to the power of combining business success with a commitment to social responsibility. As he continues to serve as an agent of change through his art and advertising ventures, his efforts will undoubtedly inspire others to use their skills and platforms for the betterment of their communities.