Meta Ups AI Game With Back-To-Back Moves, Extends AI Competences For Ads

Meta Platforms, Inc's META AI Sandbox is testing generative AI capabilities for advertisers to improve the performance of ads for businesses.
The AI Sandbox will be its testing playground for early versions of new tools and features, including generative AI-powered ad tools.
Meta also launched new Meta Advantage features helping advertisers leverage AI quicker, giving them more flexibility in the creative they use and helping them measure what's working.
The Mark Zuckerberg-led company is building tools like text variation, background generation, and image outcropping to make an ad's text more engaging or improve parts of its creativity.
Meta has tapped a small group of advertisers to gather feedback for better productivity quickly.
It proposes to expand access to more advertisers from July with plans to add some of these features into its products later this year.
Last week, Meta disclosed expanding the integration of augmented reality into Reels Ads and Facebook Stories and leveraging AI technology to improve ads ranking.
Price Action: META shares traded higher by 0.38% at $236.71 on the last check.