What's Going On With Alphabet Stock Today

Alphabet Inc GOOG GOOGL Google shares are trading higher Thursday amid continued AI momentum, along with reports of Google phasing out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024.
The Big Tech firm reiterated its pledge to phase out third-party cookies in Chrome more broadly in the second half of 2024, Bloomberg cites VP Anthony Chavez.
This week also Google shared plans to delete accounts that have remained inactive for two years, taking a cue from Elon Musk's Twitter policy.
Google's new account activity policy considers various actions such as email interactions, Google Drive usage, YouTube viewing, app downloads from the Play Store, utilizing Search, and signing in to third-party apps or services with a Gmail account.
This week saw hedge funds, including billionaire investor William Ackman's hedge fund Pershing Square Capital Management and David Tepper's hedge fund Appaloosa picking up new stakes in the stock.
Today, the Supreme Court declined to address the legal liability shield protecting tech platforms from being held responsible for their users' posts, which is a significant positive for Google's YouTube, CNBC reports.
The stock gained 37% YTD.
Price Action: GOOG shares traded higher by 1.50% at $123.32 on the last check Thursday.