Busta Rhymes Felt Like He Knew Gary Vee Before They Met: 'His Level Of Captivating Energy Is Profound'

Ever feel like you know someone even though you've never met them? That's how one famous rapper felt about a famous entrepreneur he had only seen in social media videos ahead of VeeCon 2023. 

What To Know: Rap artist Busta Rhymes headlined Thursday night's entertainment at the business, tech and pop culture super conference VeeCon.

Toward the end of his electric performance, he praised serial entrepreneur Gary Vaynerchuk, aka "Gary Vee."

"A lot of people think they have to speak or behave in a certain way to live up to some undefined standards of society, but Vaynerchuk speaks in the tongue of the people," Busta Rhymes said, adding that he feels like he knows Vaynerchuk, although they only just met that weekend.

"It's extremely important that we relate to each other and he makes that easy," Rhymes added. "It's important ... that we can see ourselves in each other when we communicate with each other. There's something about that relativity that significantly contributes to the energy of how we receive each other."

When the rapper clicks into Meta Platforms Inc's META Instagram app and stumbles upon a Gary Vee video, he can tell that he is speaking to people like he would talk to his friends.

Vaynerchuk doesn't worry about being politically correct or following any rules and it feels like he's actually having a conversation with you through the screen, the rapper said.

"When he talks to me though, it feels like I'm talking back to him and we are having this conversation because I'm looking at the Gram and he's saying sh*t and I'm like 'word, son ... real sh*t bro,'" Busta Rhymes told the crowd. 

Rhymes, whose real name is Trevor George Smith Jr., didn't stop there: "The level of captivating energy [Gary Vee] has is profound."

That's the reason why everyone is at VeeCon 2023 and that's the reason why he is able to reach so many people through words, he added. 

Next: Setting The Stage For VeeCon 2023 - Gary Vee's Super Conference Arrives In The 'Practical And Emotional' Indianapolis

Benzinga is covering VeeCon 2023 live in-person at the event all weekend. Stay up to date with the latest news on this page and on our socials. Also check out ongoing video coverage on Benzinga’s YouTube page.