Safety Over Sales: Target Pulls Products from Pride Collection After Customer Threats and Confrontations

  • Target Corp TGT has decided to remove some products from its Pride Collection after facing customer backlash.
  • The retailer has decided to pull some products from its stores to ensure the safety of its employees, reported Reuters.
  • Target’s Pride Collection has 2,000 products, including clothing, books, music, and home furnishings.
  • Though the retailer has been celebrating Pride Month for over a decade, it has faced an increased confrontation from customers this year.
  • Also ReadHitting The Bullseye: How Target’s Q1 Earnings Outshine Analyst Expectations
  • “Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work,” the company said.
  • “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”
  • The products Target is taking off shelves will be removed from all its U.S. stores and its website.
  • Price Action: TGT shares are trading higher by 3.23% at $151.91 in premarket on the last check Wednesday.
  • Photo via Wikimedia Commons
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