The rapid advancement of artificial intelligence (AI) is making it easier to create sophisticated fake videos and images, posing a significant threat to political campaigns as the 2024 elections approach, The Wall Street Journal reports.
Generative AI systems can quickly transform simple inputs into sophisticated-looking media, enabling the creation and proliferation of digital content on an unprecedented scale. This has led to concerns about the spread of misinformation, with campaign officials bracing for a new level of digital deception. Both Democratic and Republican consultants are testing AI and viral chatbot ChatGPT as digital organizing tools. However, online watchdogs warn that the technology could be used to spread false information about polling hours, locations, and voter-registration deadlines. Tech leaders are calling for a new labeling system to indicate whether content is AI-generated.
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