Intuit Unveils New AI Technology To Solve Finance Challenges

Intuit Inc. INTU is launching a proprietary Generative AI operating system, or GenOS, with custom-trained financial large language models.
These AI-powered models specialize in solving tax, accounting, marketing, cash flow, and personal finance challenges.
Intuit GenOS is primarily comprised of four core components: GenStudio, GenRuntime, GenUX, and Financial Large Language Models.
"The depth of our customer data, along with our proprietary GenOS platform, create a competitive advantage for Intuit," said Sasan Goodarzi, president and CEO of Intuit.
With more than 730 million AI-driven customer interactions per year, Intuit is generating 58 billion machine learning predictions daily.
Intuit confirmed it is "strategically partnering" with world-class players in GenAI to unlock new opportunities.
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Price Action: INTU shares are trading higher by 1.61% to $449.98 on the last check Tuesday.