Apple vs. Meta: Who Will Win The VR Arms Race And What It Means For Their Stocks

Just 4 days before Apple AAPL unveiled its Apple Reality VR Headset, Meta META announced their Quest 3 expected to sell in the Fall for $499. The success (or lack of) these headsets could have a significant impact on both stocks moving forward. It’s no question these are 2 of the most popular stocks in the world so their performance could be critical to the market as a whole.

Current State Of The Virtual Reality Market

The VR market is in its early days, but it has brought a lot of buzz and is growing fast. This alone would make you believe Apple and Meta’s new products are set up nicely but there are a number of factors that could affect their success.

Factors Of Success: Experience, Price, And Content

The headsets will need to be powerful enough to provide an immersive experience. If the graphics don’t allow for a smooth user experience, this could push people away from using them. Nobody wants to put on a headset with choppy visuals.

Affordability could be important in getting this product to the masses. Pricing seems to be in the same range as traditional gaming systems like Playstation and Xbox for Meta but Apple’s is much higher. This could be an advantage for Meta.

Lastly, the content could be critical. People need a reason to put the headset on. Is there an interesting game? Is there a unique experience they can gain access to? Getting users to fear missing out on VR-only experiences could drive adoption of these products.

Consequences For Their Stocks

Betting on who will be the “winner” here could be risky. The race for VR success reminds me of the internet. Take Google and Yahoo for example. Both are still here. Both are successful companies. But if you’re going to search something, do you ”Yahoo” it or “Google” it? You Google it!

One of them ultimately will end up ahead of the other. I don’t have a crystal ball, but between Tim Cook and Mark Zuckerberg, you could argue betting either way. Then again, there’s no rule that says you can only own one stock. If you like both, it doesn’t hurt to diversify.

Disclaimer

The information provided in this article is for informational purposes only and is not intended to be investment advice. You should not make any investment decisions based on this article. I am a financial advisor, but I am not providing personalized financial advice to you. I am not your financial advisor, and I do not know your individual financial situation. You should consult with a financial advisor before making any investment decisions. The information in this article is based on my own research and opinions, and it is subject to change without notice. You should do your own research before making any investment decisions. Investing involves risk, and you could lose money. You should never invest more money than you can afford to lose.

Armando Sallavanti is a registered representative of and offers securities and investment advisory services through MML Investors Services, LLC. Member SIPC (www.sipc.org). Supervisory Office: 2 Bala Plaza, Ste 901, Bala Cynwyd, PA 19004. Tel: 610.766.3000.

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