Canopy Growth Corporation CGC WEED announced partnership with VASCO Cannabis Inc. VASCO will produce and supply craft cannabis for distribution under the Vert Collab brand which, at launch, will include one new strain for the Quebec market. Canopy is also introducing Maitri, the company's second Quebec-focused brand that will offer locally sourced flower for the province.
"This is just the beginning of our reinvigorated strategy to deliver quality, Quebec-cultivated products for our consumers across the province," stated Dave Paterson, president, Canopy Growth Canada. "By partnering with VASCO – a Quebec producer renowned for their innovative grow techniques, as well as introducing a second dedicated Quebec brand in Maitri to offer high quality flower, we're excited to increase our portfolio within the province. We are looking forward to announcing additional products and collaborations over the coming months."
Vert and VASCO Collaboration
Founded in 2017 in the region of Bas-Saint-Laurent by brothers Marc and Phil Pelletier, VASCO is dedicated to producing hand trimmed, hang dried, and cured flower products. Through this new collaboration between VASCO and Vert, Canopy's first Quebec-exclusive cannabis brand, the company is introducing its first new flower strain Vanilla Gelato – available in a 3.5g format.
The introduction of Maitri - Canopy's second Quebec focused flower brand
Historically known as an accessory brand, Maitri will now offer cannabis flower products that are both produced and grown in Quebec. The first Maitri flower strain to launch in the market is the indica-leaning Purple Mint Cake, available in a 3.5g format.
With more offerings to follow in the coming months, Maitri's Purple Mint Cake will be available for purchase via legal recreational cannabis e-commerce channels and retail locations across the province.
Related News
Cannabis Giant Canopy Growth Removed From Market Benchmark S&P/TSX Composite Index
Edge Rankings
Price Trend
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis is evolving—don’t get left behind!
Curious about what’s next for the industry and how to stay ahead in today’s competitive market?
Join top executives, investors, and industry leaders at the Benzinga Cannabis Capital Conference in Chicago on June 9-10. Dive deep into market-shaping strategies, investment trends, and brand-building insights that will define the future of cannabis.
Secure your spot now before prices go up—this is where the biggest deals and connections happen!
