If You Invested $1,000 In Crocs Stock When It Launched Justin Bieber Shoes, Here's How Much You'd Have Today

Apparel and footwear companies are no strangers to having collaborations with famous people like musicians. A footwear company partnered with Justin Bieber in 2020 and its shareholders might now be saying it’s too late now to say sorry to anyone who doubted the company or its stock.

What Happened: Footwear company Crocs Inc CROX is referred to as an ugly shoe company by some, and others know it as the shoe with holes that people love to hate. The company announced a collaboration with Justin Bieber in October 2020 that may have brought new fans to the shoe brand.

A release in October 2020 of shoes that were inspired by Bieber’s drew house label became incredibly popular and sold out. The shoes retailed for $54.99 each.

In March 2021, Bieber and Crocs teamed up once again for a second collaboration. The second line of Bieber-themed Crocs shoes retailed for $69.99 and sold out in 90 minutes.

“They’re comfortable, they’re fashionable and most importantly it’s fun to bring your own style to how you wear them. It’s been a blast bringing this latest collaboration with Crocs to life,” Bieber said at the time.

Crocs has partnered with other musicians along the way, including Post Malone and Luke Combs. The shoe company has also launched collaborations with brands like KFC, Peeps and Vera Bradley. Its collections with Bieber might be among its most well-known collaborations.

Bieber is a globally recognized musician, which likely brought increased attention to the Crocs brand. With some hating on the shoes with holes, Bieber’s sign of approval may have made them “beliebers” in the shoes and brand.

When Bieber collaborated with Crocs, he was among the most followed people on Twitter and Instagram, bringing a huge social media push to the deal as Bieber shared with his followers.

Here’s a look at how Crocs shares have performed since the first Bieber collaboration.

Related Link: Could Crocs Be The Number One Opportunity In Retail Right Now? Here's What Social Arb Investor Said Several Months Ago

Investing $1,000 in Crocs Stock: Investors who didn’t want to mess with ordering Bieber shoes or weren’t fans of the music may have had a hit with an investment in the stock instead.

A $1,000 investment in Crocs stock the day of the first Bieber collection could have purchased 20.32 shares, based on an intraday high of $49.22.

The $1,000 investment would be worth $2,353.26 today, based on a price of $115.81 at the time of writing. This represents a return of 135.3% over the last two-plus years.

For comparison, the SPDR S&P 500 ETF Trust, which tracks the S&P 500, has returned 23.0% over the same time period.

Not all investors recognized the potential of the collaboration with Bieber, but it may have been part of Crocs plan all along to partner with musicians and celebrities to create hype for limited edition drops and become part of sneaker culture, where fans line up for new releases or buy limited releases on secondary exchanges.

When it comes to a collaboration with Bieber, Crocs may have had a couple No. 1 hits.

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