Amazon Web Services, Inc. (AWS), an Amazon.com company AMZN, today
announced Amazon Elastic Transcoder, a highly scalable service for transcoding
video files between different digital media formats. For example, customers
can use Amazon Elastic Transcoder to convert their large high resolution
“master” video files into smaller versions that are optimized for playback on
websites, mobile devices, connected TV's and other video platforms. Amazon
Elastic Transcoder removes the need to manage infrastructure and transcoding
software, providing scalability and performance by leveraging AWS services.
The service manages all aspects of the transcoding process transparently and
automatically. It also supports pre-defined transcoding presets that make it
easy to transcode video for smartphones, tablets, web browsers and other
devices. With Amazon Elastic Transcoder, customers can create enterprise,
training, user-generated, broadcast, or other video content for their
applications or websites. Customers can get started with Amazon Elastic
Transcoder by visiting http://aws.amazon.com/elastictranscoder.
Traditionally, transcoding has been complex for customers in three significant
ways. First, customers need to buy and manage transcoding software, which can
be expensive and also requires substantial configuration and management.
Second, audio and video settings for each device that the customer wants to
support need to be created and tested. Often, this is a trial and error
process, which can be wasteful as compute resources are used each time a new
combination of settings is tried. Third, to accommodate peak workloads,
customers need to provision the transcoding capacity appropriately. This can
be expensive because most of the time the capacity is underutilized.
With Amazon Elastic Transcoder these complexities are eliminated. There is no
need to buy, configure or manage the underlying transcoding software. In
addition, Amazon Elastic Transcoder provides pre-defined presets for popular
devices that remove the trial and error in finding the right settings and
output formats for different devices. The service also supports custom presets
(pre-defined settings made by the customer), making it easy for customers to
create re-useable transcoding settings for their unique requirements such as a
specific video size or bitrate. Finally, Amazon Elastic Transcoder
automatically scales up and down to handle customers' workloads, eliminating
wasted capacity and minimizing time spent waiting for jobs to complete. The
service also enables customers to process multiple files in parallel and
organize their transcoding workflow using a feature called transcoding
pipelines. Using transcoding pipelines, customers can configure Amazon Elastic
Transcoder to transcode their files when and how they want, so they can
efficiently and seamlessly scale for spikey workloads. For example, a news
organization may want to have a “high priority” transcoding pipeline for
breaking news stories, or a User-Generated Content website may want to have
separate pipelines for low, medium, and high resolution outputs to target
different devices.
“Our customers told us that it was difficult and expensive to transcode video
due to the explosion in the number of devices they need to support,” said
Charlie Bell, Vice President of Utility Computing Services. “They had to be
both experts in the intricacies of video support on different devices and
manage the software required to run the transcoding jobs. None of this work
had anything to do with their goal: getting a high quality video that would
look great on the devices they wanted. We built Amazon Elastic Transcoder to
give our customers an easy, cost effective way to solve these problems.”
“The Language Learning Center offers hundreds of hours of video content in
over 50 languages to students and faculty, with a growing library of video
assets,” said Bob Majors, Senior Computing Specialist, University of
Washington. “With Amazon Elastic Transcoder, we've been very impressed with
how easy it is to convert our content into versions that work well on the web
and on mobile devices.”
"Zuffa encodes videos of the Ultimate Fighting Championship and prides itself
on delivering the best and most up to date content to its fans. Amazon's
Elastic Transcoder has the horsepower to scale for very large videos, even
hundreds of gigabytes in size and this will help us continue to be leaders in
the digital space,” said Christy King, VP Technology R&D, Zuffa, LLC.
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