DoubleVerify Partners With TVision To Revolutionize CTV Attention Measurement

DoubleVerify Holdings Inc DV disclosed a partnership with TVision to expand attention measurement in Connected TV (CTV).

The deal aims to boost performance measurement across CTV and deliver a vast and scalable attention offering in the market.

The combined offering will provide advertisers with comprehensive analytics to gauge media performance on CTV, thereby analyzing campaign performance. 

The companies expect the technical integration to continue over the next few months, with the combined offering to be available for customers in a closed beta in H2 2023, followed by a broader market release.

"Our alliance with TVision is a significant stride towards comprehensive and reliable attention measurement in CTV. This partnership underscores our commitment to delivering the most scaled, objective, and actionable performance metrics for our clients," said Daniel Slotwiner, SVP of Attention at DoubleVerify.

Earlier this month, the company launched DV Marketplace Suite for platforms to help in maximizing revenue and inventory quality.

Also Read: Short Seller Spruce Point Targets DoubleVerify Stock With Strong Sell Research

Price Action: DV shares are trading higher by 0.66% at $36.55 on the last check Tuesday.