zzzstartenginebanner

Dunkin' Brands Turns To HubKonnect And Its Self-Learning AI Brain

The resurgence of Dunkin' Brands over the past few years can be attributed largely to the company's rebranding. Adding to this, the company recently announced a partnership with HubKonnect to roll out its self-learning artificial intelligence (AI) brain platform to boost local sales. 

Don’t Miss: Why Silicon Valley Elites Are Betting On This Startup's Vision For Reuniting American Families

This collaboration aims to optimize local marketing for more than 10,000 Dunkin’ restaurants in the United States until 2026 using HubKonnect’s AI technology that collects and analyzes millions of data points to provide a hyperlocal understanding of restaurants’ customers and data-driven marketing strategies​

What Can HubKonnect Do?

HubKonnect’s AI model, a self-learning "brain," constantly learns from customer behavior to adjust tactics for demand and delivery, create hyper-personalized marketing campaigns and enable brands to zoom into the return on investment (ROI) for every tactic at each location. 

See Next: Thanks to changes in federal law, anyone can invest in startups

The AI technology is capable of identifying patterns such as the most purchased products on sunny versus rainy days, the demographic that responds best to price point offers and leveraging mobile data to understand specific customer personas. 

HubKonnect’s optimal local store marketing (LSM) plan, balanced with offers, community events and premium products, has been shown to sustain restaurant sales up to 30% higher than those without an LSM ecosystem. 

Additionally, quick-service restaurants (QSRs) that implement HubKonnect’s grand opening plans have seen baseline sales increase by 10% or more. 

To stay updated with top startup news & investments, sign up for Benzinga's Startup Investing & Equity Crowdfunding Newsletter

Another notable feature of HubKonnect’s LSM approach is its ability to aid drive-thru QSRs in increasing their traffic by 7%. Considering the current labor shortages in the industry, HubKonnect also provides optimal recruitment and management tools that have been known to help restaurants achieve an average of 50% higher employee retention.

"Our award-winning platform and LSM ecosystem will provide Dunkin' Brands with our leading artificial intelligence technology to leverage millions of data points to optimally connect and impact their communities and conversion all across the U.S. locally and technologically," HubKonnect Co-Founder and CEO Michael Koch said.

See more on startup investing from Benzinga.

Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsStartupsTechAIartificial intelligenceDunkinstartup crowdfundingstartupsThumzupVenture Capital
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!