Kidpik Corp PIK shares are surging after the company's collaboration with Walt Disney Co DIS surrounding the release of "World's Best," streaming exclusively on Disney+.
The campaign will showcase Kidpik's pre-styled Classic to Cool boxes, helping parents teach their children to embrace the message of expressing true self.
"World's Best" is a hip-hop musical comedy adventure that tells the story of 12-year-old navigating life as that junior high kid in the high school math class.
It is a Disney+ Original Movie, produced by the director of "Hamilton."
The limited-edition boxes are designed for mini mathematicians and trendy teens, with sizes 2-16 and shoe sizes 9-6.
Kidpik's boxes curated in celebration of "World's Best" are available for a one-time purchase with no subscription needed, starting at $98.
Price Action: PIK shares are trading higher by 100% at $1.16 on the last check Friday.
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