springbig Launches GPT-Based AI Assistant Tool To 'Optimize Workflow And Enhance The Consumer Experience'

springbig SBIG launched its new AI Assistant tool, that allows cannabis retailers to leverage artificial intelligence to write engaging content for their email campaigns. The AI text generator is powered by OpenAI's language model, GPT-3.5. Currently, this ability is only available for emails, but will soon be made available for other types of campaigns in the future, including SMS.

“As it becomes more ubiquitous in everyday life, the phrase ‘artificial intelligence’ is met with skepticism and, potentially, animosity,” stated Jeffrey Harris, CEO of springbig. “However, strategically used artificial intelligence has the ability to optimize workflow and enhance the consumer experience. Our work with Heed and Pluggi and new suite of AI features is the beginning of what can be a collection of tech-forward solutions that will benefit our clients and reshape our industry. I am eager to learn more about how we can continue to use artificial intelligence to build a brighter future in tech, cannabis and beyond.”

Heed, a conversational AI recommendation platform, collaborated with springbig to develop a recommendation engine that suggests relevant products and categories to consumers. According to the company, the integration streamlines the purchasing process and enhances customer satisfaction by aligning products and services with consumers’ preferences. Additionally, springbig partnered with Pluggi to integrate their AI budtender widget into its platform. The integration drives loyalty rewards enrollment and offers pertinent data that dispensaries can use to develop personalized marketing campaigns.

Photo by Esteban López on Unsplash

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