Salesforce Plans $4B Investment In Its UK Business Over 5 Years

Salesforce, Inc. CRM plans to invest $4 billion in its U.K. business in the next five years.

The announcement was made at a company event in the U.K., attended by more than 14,000 customers, partners, employees, and stakeholders. The event is called World Tour London: AI Day.

"Salesforce's major investment in its UK business over the next five years is a ringing endorsement of our economy," said U.K. Prime Minister Rishi Sunak. 

"It will strengthen the company's UK presence, increasing capacity, as well as creating vital jobs, reinforcing our position as one of their largest markets outside of the US," Sunak added. 

Also Read: Salesforce Primed To Benefit From AI Product Prioritization And Vendor Consolidation: Oppenheimer Analyst

At the event, Salesforce also unveils its latest AI product innovations. The company introduced generative AI capabilities for Sales Cloud and Service Cloud to transform how sellers and service teams work and interact with customers. 

Salesforce said it is experiencing rapid growth in the U.K. as companies leverage the incredible innovation cycle around artificial intelligence.

The latest investment follows a previous five-year investment of $2.5 billion announced in 2018. 

Last year the company announced a grant of over £1.1 million to support education programs in the U.K. 

Price Action: CRM shares are trading higher by 0.28% to $212.77 in the premarket session on the last check Thursday.