AI will impact every sector, from agriculture to aerospace. It also will offer significant value for the gaming industry, which needs to constantly innovate and evolve to appeal to demanding audiences. Following are four ways gaming companies will use ChatGPT to improve player experience and the bottom line.
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Improved Game Design And Mechanics
Tools like ChatGPT, the hot artificial intelligence (AI) tool created by OpenAI and funded by Microsoft Corp., can provide gaming developers with insights into the ways they can improve a game's design features to best appeal to and potentially monetize players. For example, it could review game-play data and understand how to improve data benchmarks by changing the user interface (UI), enhancing the game mechanics or suggesting new features.
AI can review player behaviors and propose improvements and customizations. It can direct the game engine to offer a different type of gameplay experience that's tailored to a player's past actions so they become more engaged and satisfied with their gaming sessions.
Efficient Storyline Changes
Gaming firms are using ChatGPT and other AI tools to enhance storytelling. For example, non-player character (NPC) dialogue is an important element of many games, and gamers like virtual conversations with NPCs that are engaging and realistic. ChatGPT's capabilities to create contextual and humanlike text make it a perfect match for dynamic video game storytelling.
ChatGPT and other AI tools can also create a limitless number of new responses to players' inputted requests or questions, so there's variety and players do not encounter repetition. Instead of canned responses, the game can relay information to the player that makes contextual sense. If the player asks, "Where should I head to find the dragon?" or "What can I expect to find in the next loot box?", the AI engine will provide them with an appropriate response. This creates a more open-ended experience, where players feel they can journey along different pathways.
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Engaging Marketing Content
Just as marketers are turning to ChatGPT to write sales copy, analyze market opportunities and perform other duties, they can also leverage it for video game marketing. They can use ChatGPT to suggest and write compelling marketing content based on the AI analyzing user behaviors and preferences. Fine-tuning game marketing with the right messages and channels (as suggested by AI) can expand a game's reach and drive revenue and the potential creation of a profitable game franchise.
On-Demand Support
ChatGPT is a powerful support team because it responds immediately to inquiries with personalized answers that make contextual sense. Game developers can integrate ChatGPT as an always-on and on-demand support service to help players navigate through a game. Instead of reviewing message board threads or waiting for traditional support responses, players can find what they need through ChatGPT with zero or minimal game-play interruption.
ChatGPT is not the only AI tool that will provide value to gaming companies. AI is taking over the gaming industry, with even marketplaces like Gameflip integrating AI into their current models. The platform boasts more than 6 million users worldwide who use it to maximize the value of their in-game virtual purchases.
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