RISE Dispensaries, a cannabis retail chain owned by Green Thumb Industries Inc. GTBIF GTII, announced the launch of its “Thanks, Dick” campaign, which will roll out across RISE Dispensaries in select markets on July 14th, to ironically “celebrate” Richard Nixon’s signing of the Controlled Substances Act in 1970. The “Thanks, Dick” campaign recognizes the destructive consequences of the Controlled Substances Act, which effectively initiated the War on Drugs and decades of harm on communities of color.
“Nixon’s Controlled Substances Act was an ill-conceived, targeted policy that brought on devastating impacts to individuals and communities for the last 50+ years,” stated Green Thumb founder, chairman and CEO Ben Kovler. “The ‘Thanks, Dick’ campaign is a way to acknowledge the harmful aspects of cannabis history while advocating for a better future. We hope that this initiative raises awareness about the injustice that continues to exist today, the irony in federal policy, and the ways in which the current administration can right the wrongs of the past.”
The “celebration” will feature a promotion of 19.70% off storewide from July 14th through July 20th at participating RISE Dispensaries in California, Illinois, Massachusetts, Minnesota, Nevada, New Jersey, New York, Pennsylvania, Rhode Island, and Virginia. In addition to the promotion, participating RISE Dispensaries will focus on providing consumers with education on the War on Drugs and the state of cannabis today, along with swag giveaways and in-store activations. RISE also encourages consumers to sign its petition in support of cannabis scheduling reform and watch the informational video on its website.
Benzinga Cannabis Capital Conference
The Benzinga Cannabis Capital Conference, the place where deals get done, is returning to Chicago this Sept 27-28 for its 17th edition. Get your tickets today before prices increase and secure a spot at the epicenter of cannabis investment and branding.
Related News
Avoid Fake Weed Dispensaries In Las Vegas With This Google-Rated List Of Best Marijuana Shops
It's Official: Maryland's Cannabis Legalization Law Is In Effect, Sales Already Going Strong
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Click on the image for more info.
Cannabis rescheduling seems to be right around the corner
Want to understand what this means for the future of the industry?
Hear directly for top executives, investors and policymakers at the Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9.
Get your tickets now before prices surge by following this link.