Key Takeaways From Second Day Of Amazon's Biggest Sales Extravaganza

Amazon.Com, Inc's AMZN U.S. online sales during the Prime Day shopping event climbed by 6.1% to $12.7 billion from last year.

Shoppers spent $6.3 billion on the second day of the 48-hour shopping extravaganza, Reuters cites Adobe Analytics.

Amazon.Com's deep discounts on toys and appliances attracted inflation-hit customers who have otherwise cut their non-essential purchases.

The second day saw increased sales of back-to-school items, including stationary and office supplies.

On the second day, the 14% discount for electronics and 12% for apparel and toys drew the maximum traffic.

Online sales on July 12 for appliances were up 52% compared to average daily sales in June, while apparel was up 24%, and stationary and office supplies were up 76%, as per Adobe.

According to Numerator, the average order size rose to $54.05 from $52.26 last year during the two-day event.

2022 saw discounts in the mid-single digits, and 2023 had them in higher single numbers, almost a bit into the double digits.

Amazon doled out a Prime Day travel discount for the first time.

Reportedly, close to 900 Amazon workers at a warehouse in Coventry, Britain, are striking for three days during the Prime Day shopping event over a pay dispute. Amazon did not expect the clash to cause any disruption for customers.

Price Action: AMZN shares traded lower by 0.01% at $134.29 premarket on the last check Friday.

Photo via Wikimedia Commons