Is MrBeast's Feastables Posing A Threat To Hershey's Chocolate Empire?

Feastables, owned by YouTuber Jimmy Donaldson, popularly known as MrBeast, might be emerging as a potential threat to Hershey’s HSY chocolate empire.

What Happened: Earlier this week, MrBeast took to Twitter to share an intriguing development. According to the tweet, Hershey’s had randomly selected his friend to participate in a blind taste test. The test involved comparing Feastables with the iconic Hershey’s chocolate.

See Also: The Incredible Journey Of MrBeast: YouTube’s Reigning King

My friend was randomly selected by Hershey to be in a blind taste test and the whole study was him trying Feastables then Hershey's and rating them lol

— MrBeast (@MrBeast) July 13, 2023

The tweet caught the attention of social media users, who began speculating on the implications of MrBeast’s involvement. 

Here’s how users reacted to his tweet: 

The fact that homie is actually getting the biggest chocolate company in the world to scramble is WILD. (No clue if hersheys is actually the biggest chocolate company but sounds better that way)

— Jakerton (@jakerton) July 13, 2023

Hershey's getting nervous 😳

— Millions (@Millions) July 13, 2023

they getting nervous

— Feastables (@Feastables) July 13, 2023

Why It’s Important: Feastables, born out of MrBeast’s passion for creating snacks, was started in 2022 as a chocolate company but has transformed into a versatile brand offering a range of delicious treats and merchandise. 

MrBeast’s ability to captivate and engage his massive online following has undoubtedly contributed to Feastables’ rapid rise to prominence. 

For the unversed, MrBeast capitalized on his fame and ventured into the business world. He launched MrBeast Burger, a virtual restaurant chain as a ghost kitchen falling under the MrBeast umbrella that later opened its first physical store in the American Dream Mall in New Jersey. 

However, last month, Donaldson hinted that MrBeast Burger, the once-burgeoning fast food sensation, could soon call it quits. The YouTuber said he could not guarantee the quality of orders when collaborating with other restaurants. 

At the time, the social media stalwart admitted that, despite the burger’s success, he has far more passion for creating snacks, leading him to focus on Feastables.

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Read Next: Why This YouTuber Isn’t Buying What MrBeast Is Selling? (Hint: 20M Subscribers In 6 Months And Zero Affiliation)