NisonCo Turns 10 As Oldest Cannabis-Focused PR Firm In The US, Possibly The World

NisonCo, America's oldest cannabis-focused PR, SEO and marketing firm, celebrates 10 years of successful operation by pivoting to fulfill the needs of clients in specialty industries, most notably hemp, cannabis and psychedelics.

“It’s been incredible to see this organization grow over the past decade,” says NisonCo founder and president Evan Nison. “This company has allowed me to continue my advocacy work and positively impact the cannabis industry, and I can’t wait to continue building.”

NisonCo began the same year as the first legal cannabis sale in the U.S. (Colorado). News of what the company did spread by word of mouth but over the years, the company's offerings and client list expanded along with the cannabis industry.

Social Justice Still A Priority

Throughout this first decade, NisonCo is still focused on social justice and advocacy as it  works to improve the cannabis community and create a business environment that has earned it consecutive awards for best employers to work for in 2021 and 2022.

(Evan Nison on Good Morning America with Hillary Clinton in 2016 where he asked her about marijuana legalization)

What Would We Do Without NisonCo? 

The company is also a leader in SEO, PR, marketing and content creation. Their nearly 150 client record runs the gamut from large multi-state operators (MSOs) to start-ups, nonprofits and individual entrepreneurs. The company's catalog of media relationships allows it to place more than 1,000 stories annually, boosting its customer referral rate.

“The PR, SEO and digital marketing landscape has changed dramatically in 10 years, and the secret to NisonCo is we are early innovators to tech trends,” said Tori Gates, director of operations. “When we enable technological progress, the human workforce can use their higher cognitive functioning to think broader, do work with greater impacts, and have extra time to give back to their communities.”

Advocacy Also A Priority

The firm remains focused on advocacy as it offers pro bono services to like-minded organizations dedicated to doing social good. 

“NisonCo has repeatedly helped me achieve my business goals, and the team is a pleasure to work with,” said Jeff Zucker, founder, president and CEO of Green Lion Partners. “It’s rare to see a firm that simultaneously upholds its values and drives effective results. NisonCo does just that.”

NisonCo has helped many prominent companies achieve success, such as increasing domain authority for Daily High Club by securing reviews and links, helping Greenlane become Florida's go-to wholesale distribution company and partnering with many other future-facing businesses.

Recognition From Industry Colleagues

The firm’s clients aren’t the only ones recognizing NisonCo's work. The company was   included on lists of the best cannabis PR firms in 2017, 2018 and 2019 by the Cannabis Industry Journal, Observer and Green Market Report. 

Benzinga recognized NisonCo as a top digital marketing company and Business Insider named them “the pre-eminent firm in the cannabis sector” in 2021. In 2022, Observer recognized them as one of the best PR firms in America. This regular recognition speaks to the quality of NisonCo’s work.

Congrats to NisonCo for being here for all of us, all the time. Happy 10th Birthday!

Photo: Evan Nison on Good Morning America with Hillary Clinton in 2016 where he asked her about marijuana legalization. Courtesy of NisonCo.