Pizza Scented Xbox Controllers Are A Thing Now Thanks To A 'Teenage Mutant Ninja Turtles' Limited Edition

Paramount Global PARA and Microsoft Corporation MSFT have teamed up for a unique promotional offer: Fans have a chance to win a Ninja Turtle-themed XBox Wireless Controller that smells like pizza.

The launch of these controllers comes ahead of the release of the Paramount Pictures movie "Teenage Mutant Ninja Turtles: Mutant Mayhem" in August.

The limited-edition Xbox Wireless Controllers have been designed with a built-in scent diffuser, shaped like a slice of New York-style pizza, an homage to the beloved Turtle characters' favorite food.

The diffuser delivers an authentic aroma during gameplay. The controllers are available in four variations, each representing the signature colors, weapons, and personalities of the Turtle brothers: Leonardo, Raphael, Donatello, and Michelangelo.

Fans interested in obtaining one of these exclusive controllers can participate in the giveaway by following Xbox Game Pass on Twitter and retweeting the official Xbox Game Pass sweepstakes tweet. The giveaway period will be from July 24 to Aug. 13, 2023.

the pizza party never stops with these guys🍕

follow @XboxGamePass & RT this post with #XboxTMNTMoviesweepstakes for a chance to win these TMNT-inspired controllers!

be sure to see @TMNTMovie in theatres 8/2/23 in the US!

ages 18+. ends 08/13/23. rules: https://t.co/C2Pjfi7yru pic.twitter.com/h6P3sjcvu7

— Xbox Game Pass (@XboxGamePass) July 24, 2023

For those in New York City, an in-person event will be held at the Microsoft Experience Center on Fifth Avenue from 4-7 pm ET on Aug. 2. Attendees will have the opportunity to check out the pizza-scented controllers and engage in gaming activities.

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Image courtesy: Xbox.