Twitter owner Elon Musk installed a massive “X” logo atop Twitter’s San Francisco headquarters, sparking an investigation by local authorities and stirring public debate. The incident was captured and shared by journalist Christopher J. Beale on his Twitter account.
What Happened: Musk’s decision to install the “X” logo on Twitter’s headquarters, now known as X Corp, has been met with mixed reactions. The city officials have initiated an investigation into the installation, citing that it was not done with proper permission.
Beale took to Twitter to show short clips of the X logo with a strobing effect.
“Imagine no more. This is my life now,” wrote Beale.
Why It Matters: The installation of the “X” logo is part of Musk’s rebranding of Twitter to X Corp. This move has led to mixed reactions from users and analysts alike.
Over the weekend, Musk reacted to the controversy by posting a video of the X headquarters with the new logo on top of the building, while saying that San Francisco was in a “doom spiral.” He reiterated X’s commitment to Golden Gate City and said that the company would not be moving out.
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